Content Creation

Developing valuable and consistent content is very important in the online world. Anybody can write content that has been copied and reworked, but in this article I am going to outline the processes needed to meet quality and value.

Before you jump in to writing your content, you are going to want to start a calendar of when you are going to write what and also what your deadlines are.

When it comes to content writing it is easy to fall in to the trap of going full steam ahead, trying to write as much as you can and as often as you can. This only leads to burn out and after a while you will end up not publishing anything for weeks or even months.

So keep a calendar and create a plan which will keep you on track!!

Content Creation Plan


  • Identify the most common areas of your business that need content creation – come up with four or five ideas here, then prioritise them. These will be your categories.
  • You then want to break those categories down further in to subcategories. So, you could probably come up with more than five points here.
  • Estimate the time it will take you to design and layout this content.
  • See if you can re-purpose this content in to blog posts or other areas of your business.
  • Give yourself a deadline to create this content and write it in your calendar.
  • Lastly, review the content you have written and focus on quality!!

If you can stick to this plan and set weekly tasks, with the main deadline being at the the end of the month i.e. you complete two articles a week so that you meet your monthly deadline of eight articles by the end of the month. By doing it that way, you will have more than enough quality content for your business.

Let’s now hop in to an example of the above.




Let say that I had a swimming business and one of the categories I wanted to write about was swimming triathlons.

To get your sub categories you would use what is known as the alphabet soup technique.

Basically you would type your main category into google + a, + b, + c etc.

i.e. triathlon swimming a, triathlon swimming b, triathlon swimming c.

So now in my example we have one main article with 10 sub articles.

  • Triathlon Swimming (main category) – this would be an overview of triathlon swimming.
  1. Triathlon Swimming Training (sub category)
  2. Triathlon Swimming Tips (sub category)
  3. Triathlon Swimming Aids (sub category)
  4. Triathlon Swimming Accessories (sub category)
  5. Triathlon Swimming Apparel (sub category)
  6. Triathlon Swimming Breathing Technique (sub category)
  7. Triathlon Swimming Bilateral Breathing (sub category)
  8. Triathlon Swimming Coaching (sub category)
  9. Triathlon Swimming Drills (sub category)
  10. Triathlon Swimming Instructors (sub category)


Things to Consider


  • Be realistic and don’t take on more than you can handle, tackle one task at a time.
  • Make quality a priority, but only on revision. When you are first writing the article don’t focus on quality, just write whatever comes naturally. Thereafter you can sort out the quality issues.
  • Include supplemental marketing material in your content at least once a month. By this I mean offer Free resources in the forms of articles, videos or audio
  • Try and re-purpose your main content for blog posts.
  • Don’t forget about social media (posts can also come from your created content)


Well that’s about it,

Thanks for reading this article and I hope the information has been of value to you.

If you have any questions, you can either comment below, reach me via email or click my profile.



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